Glass Financial

Brand Launch & Campaign Development

This project was completed while working as part of a team at Hydrant Creative in Sydney. Glass Financial is a start up in the mortgage brokerage industry. Glass Financial’s aim is to provide transparency within the lending process. The Challenge - To develop an integrated launch campaign for this start up company. The Solution - Create a corporate identity that reflected their 3 core pillars of Transparency, Flexibility and Experience. Once this brand identity was approved, we developed a strategic communications platform including above the line advertising, social and digital media campaigns. We developed comprehensive brand guidelines to equip our client with the confidence to engage other suppliers while ensuring the integrity of the brand look and feel was maintained.