Etab Tape

Branding

Brand Identity to relaunch the Etab tape brand in Sweden. After 40 years trading as Eurocol Tape in Sweden and Norway, I was approached to refresh the brand to help prepare them for the next chapter in their journey. Working with the team, we identified a unique proposition that centered around the extensive and varied knowledge they have garnered over 4 successful decades. We settled on the strap line 'Vi kan tejp' (We know tape) and used the knowledge theme through the visual identity to strengthen this thought. The project involved naming, brand identity, packaging design, stationery and website design.