Sennheiser

Momentum Headphone Launch

A multi-channel campaign for Sennheiser's Momentum range of headphones, activated through a sponsorship of Australia's leading creative conference - Semi Permanent, at Carriageworks, Sydney. The experience allowed Sennheiser to showcase the quality and craftsmanship of the headphones and gave attendees a chance to experience the sound quality of Momentum first hand. They could also buy their headphones and have them personalised on the spot. The campaign led to a 230% growth of their social community and a massive uplift in sales. This project was completed while working with Play Sydney.