Tusker Beer

Beer Range Packaging Design

This project was completed while working as part of a team at Hydrant Creative in Sydney. Tusker Beer is the iconic national beer of Vanuatu. Hydrant was invited to develop a comprehensive marketing and communications platform to relaunch the brand. The Challenge - To develop a brand that resonates with the locals as well as capture the interest of the tourist and expatriate market. The Solution - Refreshing the brand whilst still maintaining its heritage. This new branding was a springboard for a new Tusker beer bottle, outdoor and magazine advertising campaign, POS and premiums. Following on the success of this launch, Hydrant was commissioned to design the packaging for Tusker Bitter, OP, and Lemon variants.